Branding & Web Design Project ••• Your website and how you convey your brand identity on every page of your website can help you do the following:
• Differentiation. A distinct brand personality sets you apart from the competition, not just locally, but also on a global scale. It answers the question, “what makes your brand different?”.
• Promotes brand recognition and a brand identity that goes beyond the product or services you’re offering.
• Supports internal marketing efforts, making employees feel more pride about the work they do and the company they’re working for.
• Helps build customer retention and loyalty. A unique website experience nurtures loyalty and trust.
• Drives consistency, which in turn promotes familiarity and trust among your target customers.
It turns out that it only takes 5 to 7 impressions for people to start remembering your brand.